A new book by Nathaniel Hill

Make your whole life a VIP experience.

The VIP Effect cover Order Now on Amazon →
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A New Book from Nathaniel Hill

The VIP
Effect.

Designing experiences to impact and impress — from the Broadway producer and founder of Broadway Plus.

Order Now on Amazon → Read an Excerpt
The VIP Effect book cover
The VIP Effect book cover
About the Book

Very Intentional Planning.

What if every moment at work, at home, or on stage could be designed to make people feel seen, special, and connected?

In The VIP Effect, Broadway entrepreneur Nathaniel Hill reveals the art of crafting unforgettable experiences that move people and make them remember you forever. Drawing on his journey from theater producer to founder of VIP experience platform Broadway Plus, Hill shares how intentional design transforms the ordinary into the extraordinary.

Through stories of Broadway crises and show-stopping triumphs, he shows how thoughtful hospitality, anticipation, and care create emotional resonance everywhere you go. After all, VIP isn't about fame or wealth — it's about Very Intentional Planning. Lead with care, design with feeling, and you'll leave a lasting impact.

In the Press

Featured coverage.

Duke Magazine
Young and Rising: Nathaniel Hill
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The New York Times
Broadway's Virtual Stage Door
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Broadway News
Broadway is a premium brand — whether we like it or not
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Nathaniel Hill on a Broadway street
About the Author

Nathaniel Hill.

Tony Award–winning producer Nathaniel Hill is the founder and CEO of Broadway Plus, the first and only company to offer official VIP experiences and corporate events for Broadway shows.

A producer, entrepreneur, and lifelong theater lover, Hill has built a career at the intersection of art, business, and human connection. His work has transformed how audiences engage with live entertainment, bringing fans closer to the performers, stories, and emotions that move them most.

Described by Broadway News as an "industry thought leader," Hill's work in experience design has been covered by Forbes, SiriusXM, Entrepreneur, and the New York Times. He has spoken at Advertising Week, BroadwayCon, Duke University, and NYU. He resides in New York City.

nathanielhill.net → Broadway Plus →
Speaking Engagements

Book Nathaniel to speak.

Nathaniel keynotes for companies, universities, and conferences on VIP experience design, hospitality, and building brands at the intersection of art and business. Send a note below and we'll get back to you.

We typically respond within 2–3 business days.